This is not something that I expect to do often, but every so often something can’t be made more clear.  Here is something I just read in a wonderful new book by Seth Godin called “Tribes” about what leaders know and do:

“People don’t believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them

They always believe what they tell themselves.

What leaders do: they give people stories they can tell themselves.  Stories about the future and about change.”

Thank you Seth!

Category : Leadership